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Dove ‘Real Beauty Sketches’ Ad – the most watched Internet commercial of all time

In this viral video, a forensic artist draws women according to their own self-descriptions and a stranger’s. Unilever, Dove’s parent company, claims that the video has racked up more than 114 million views on Youtube and other video platforms.
“The ‘Dove Real Beauty Sketches’ campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic,” Unilever said.

Released in April 2013, “Sketches” features San Francisco forensic artist Gil Zamora as he draws a number of women, sitting behind a curtain out of his view, relying exclusively on how they describe themselves to him.
He then produces a second set of drawings — invariably more flattering — based on descriptions provided by strangers who met with those women earlier. The video goes on to capture the subjects’ startled reactions upon seeing the resulting images.
Nowhere does the ad mention Dove as a product, apart for an appearance of its logo at the end.
Unilever launched a so-called Campaign for Real Beauty nine years ago in Britain to pitch Dove, a moisturizing soap, to “real women” in a world of Photoshopped celebrities and models.

 




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