Sprite is one of Latin America’s most popular brands, especially among teenagers. The lemon-lime soft drink of the Coca Cola Company has developed a solid attitude bond with teens through its “in your face, honest and no-bullshit” personality.
The brand was looking for :30-second videos. Our objective is to create an enduring brand story under a theme of Brutal Honesty.
At the beginning, we could not really understand the whole meaning of “brutal honesty”. So, no single idea came out at all. My friend and me finally decided to meet up at Starbucks, drank some coffee with the hope that a cool place like Starbucks would definitely help our brain function better. After drinking some hot coffee, things started to get a little bit better. Some simple ideas were formed. We started to make some phone calls to our friends to see their responses to the word “brutal honesty”. One of them gave us a simple example of a “brutal honesty” situation. When you tried on a new shirt and asked your friend how you looked. And you got “You look fat in that shirt!”. That was really “in your face” – brutal honesty. So, we got a better idea about the theme for the video. After 3 hours in Starbucks, we called it a day and went home.
The next day, I went to work with the two words “brutal honesty” circling in my head. My brain kept telling me about a guy trying to impress a girl with something related to Sprite. But still, no cool ideas were found. I then gave up, cleared my head, and focused on my current work – styling a Silverlight application. Then, lunch-time came. I told myself that if I had something good for lunch, I might come up some awesome ideas. I decided to treat myself with some Pho (Vietnamese noodle soup) at a usual Vietnamese restaurant closed to work.
Somethings happened in the restaurant helped me to come up with an idea for the video. As I was enjoying my bowl of hot soup and saw a guy sitting on the other table waiting for his food. He took out his phone and started to send some text messages. What’s special about him was his ability to text really fast. I was impressed. Then, I thought about the video for Sprite. It was meant to be showed to teenagers. And I thought fast texting using phones was a trend among teenagers. So, I put together some thoughts about “texting”, “impressing a girl”, “Sprite” and came up with a pretty cool idea for the video. I picked up the phone, call my friend and discussed about it. He liked it. So, we scheduled to do the filming, hired some local models, and spent some hours editing. This is what we got. Watch the video and see if you like it.