All posts in Tips & Education

8 Types of Video Marketing You Should Consider


Online marketing videos have become one of the most important channels to help promote businesses. Through the outburst of social networking as well as the power of sharing, a video might be able to reach millions of people. With the same probability, your promoting video will also be able to reach a large group of viewers or prospective customers.

The following are eight types of online marketing videos you should consider:

  1. Slideshows: This could be considered a low-cost/entry-level method of creating YouTube assets or simply a repurposing of presentation (PowerPoint slides, photos, shorter video clips) content that is converted into video. Could you expect this kind of video to go viral? Likely not, but it’s potentially a good start to increased search visibility for targeted keywords.
  2. Product Demonstrations: Product and service demonstration videos are the best way to approach your potential customers directly from distance and answer questions that they may have. Such videos typically outline the value and benefits, show the key differentiating features and use a clear call-to-action that directs the customer to the next phase of the purchase funnel.
  3. How To / Tutorials: Serve an immediate (searched for) need while also positioning yourself or your brand as the expert on that subject matter. These videos will also help reduce return rates and calls to support lines because the customer will figure out how things work on their own.
  4. Case Studies and Video Testimonials: These videos play off the fact that, traditionally, people tend to trust their peers more than they trust an advertisement. So, it is a great way to gain customer trust.
  5. Social Videos: Although “social” is a potential value to any form of online video, these types typically focus a more intentional (with supporting budget) approach to viral activation.
  6. Video Vignettes: This kind of production can be effective in supporting a series of videos, or simply helping to create an impression/focus around an organizations’ culture and ideas.
  7. Video Scribing: This evolving, white-board animation methodology is effective in concise storytelling. It helps simplify and held longer attention span to a potentially long stories with various complexities.
  8. Branching Videos: This is an emerging form of interactive video that “branches” to other videos based on a choose-your-own-adventure model. There are some very cool things happening in this space in terms of analytics, publishing tools and engagement.

If you aren’t already doing any of this, you are pretty behind. Video is something you need to seriously consider as part of your marketing strategy, especially when there are many different styles or techniques you can choose to fit your strategy as well as budget.

6 instant ways videos can help to grow your business

Video has become an effective marketing tool for every business. Because people love watching videos, it’s easier and faster to grab attention from a target group of audience. Beside television commercial, there are several other ways that businesses can use video to promote their products or services.

1. Showcase your products or services
Nothing is more effective to sell a product or service than to see it in action. Whether you are a service business or retailer, people want to see how things work. The video should also highlight the features that help your company stand out from the competition.

2. Solve a problem
In many cases, people don’t realize a particular problem until someone else tell them. You can customize your video to help your prospective customers recognize a certain problem that your product has the ability to solve. Then, the video will become a very effective selling tool.

3. Product demonstration
When you do not sell tangible products, sometimes you need to help your clients understand your system that you use to solve customer problems. Product demos are great for selling technology products or targeting buyers of larger ticket items.

4. Train your customers
When you are selling a product which is either new to market, high tech or complicated, you need to train your customers how to get the best out of it. Video is the most practical and affordable training tool out there. Once your customers are happy because they can utilize your product at its best, they are more likely to become loyal and to refer more people to your business.

5. Customer reviews
Third party reviews of products and services are the most trusted on the internet. Video reviews can be used anywhere from YouTube to various business and beauty websites. You can also partner with trusted third parties to create product reviews for your own products.

6. Build rapport 
People tend to do business with someone they know or trust. Use your video to build relationship with your audience (who may become your customers later). Don’t try to be formal; just be confident and be yourself.