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Dove ‘Real Beauty Sketches’ Ad – the most watched Internet commercial of all time

In this viral video, a forensic artist draws women according to their own self-descriptions and a stranger’s. Unilever, Dove’s parent company, claims that the video has racked up more than 114 million views on Youtube and other video platforms.
“The ‘Dove Real Beauty Sketches’ campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic,” Unilever said.

Released in April 2013, “Sketches” features San Francisco forensic artist Gil Zamora as he draws a number of women, sitting behind a curtain out of his view, relying exclusively on how they describe themselves to him.
He then produces a second set of drawings — invariably more flattering — based on descriptions provided by strangers who met with those women earlier. The video goes on to capture the subjects’ startled reactions upon seeing the resulting images.
Nowhere does the ad mention Dove as a product, apart for an appearance of its logo at the end.
Unilever launched a so-called Campaign for Real Beauty nine years ago in Britain to pitch Dove, a moisturizing soap, to “real women” in a world of Photoshopped celebrities and models.

Ninja Baby Commercial

As the day began to wind down, the actors arrived. The girl that would be playing the ninja was getting coached on how to use the sword properly and the male lead was getting what wardrobe  he needed for the shoot, and then we were off to the races.

We arrived at the location which was a gorgeous park just down the street. We set the lights up and began to place the actors in position. We had a couple onlookers wondering what a 4 foot ninja was doing wielding a samurai sword? But all went well until the male lead had to shave.  That was an entirely different story because the gas station razor did not live up to the hype. Literally, it would have been more sufficient to give the actor a rock to shave with.

Van went to get a real razor and came back with razor and shaving cream in hand. At first, the shaving cream was stuck but with a little can-do attitude, the can was fully operational.  The actor shaved and we were ready to rock. However, as the actor started looking for a towel to dry his face, there was none to be found. Some one really dropped the ball on that one.  So the actor had to use one of the camera operators’ sleeves, After a few minutes, we got the last shot that we so desperately needed. Ben said to see words and scenes he wrote come to life before his very eyes was something truly special.

-Written by Bentura Mendoza-

The Music Box (eps.1)

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The Music Box (Episode 1)

As the lights were blazing on Van, Scott and Myself, I looked to the ceiling and realized this is our first show, I’ve never hosted anything in my life, and it’s going to be live!  My mind started racing like Jesse Owens and seeing Van, a local up and coming singer on the ground practicing the catalog of songs that she would be performing and doing laps around the studio and hugging walls..

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The air was filled with much  anticipation as the first Music Box show was going to be aired live in just a few minutes. The Brilliart crew  was diligently  setting up the equipment and checking sound. Scott was setting up his piano and adjusting his seat to get comfortable.

Something wasn’t very comforting, I built up this moment too much in my mind and before I could even grab a hold of my thoughts I heard a voice in the distance say “and three, two, one, and  we’re live.” My Nerves. I was at an instant mute, but to my relief, words came out and I presented  Scott and Van and I did my little monologue but right when i finished speaking. I hears a voice in my ear that say, “the control room had experienced some technical difficulties” start over from the top. To my relief, I had a second start. My second time around went kind of rough and even a little tough. I looked over at Scott and he was more relaxed than ever then I looked at Van as she had a nervous look about her. I immediately saw sheer confidence in those eyes–a spark that was in her had been ignited and had turned into an inferno of song. This really helped me with my hosting duties, so the party started off with a bang. Scott and Van did their sweet thang musically complementing each other in every way. This was truly a new experience for all of us, it was a little unnerving at first, but very exciting nonetheless. As the show progressed Van and Scott sang their rendition of a variety of songs ranging from “Can’t Take My Eyes Off of You” by Frankie Valli and The Four Seasons to “It Will Rain” by Bruno Mars, Their collaboration together was effortlessly cool to the touch. Scott also beautifully performed one of  his own compositions, “Love Lost”, and Van brought the house down with her acapella version of Lady Gaga’s “Paparazzi”.
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“I lay on the ground as a type of a stress reliever whenever things are too overwhelming and life doesn’t agree with me, I often lay on the ground to level out things” said Van, briefly after the show’s airing.  As the show came to a close it did have it’s minor setbacks, but that’s why pencils have erasers. With the rush of performing live, Scott & Van’s energy was immediately focused on compiling a list of songs February’s show. Doing the music box for me was like going into the deep end of this pool and forgetting you don’t  know how to swim. Despite it all, it was one of the most memorable experiences.

This Music Box showed Brilliart’s fans  that we can venture out into different media outlets and express ourselves in different shapes, forms, and fashions. Overall the show was quite a success, and The Music Box will  definitely get bigger and better. I can’t wait until the Next show on February 12. The anticipation is literally killing me.

-Written by Bentura Mendoza-