Sprite is one of Latin America’s most popular brands, especially among teenagers. The lemon-lime soft drink of the Coca Cola Company has developed a solid attitude bond with teens through its “in your face, honest and no-bullshit” personality.
The brand was looking for :30-second videos. Our objective is to create an enduring brand story under a theme of Brutal Honesty.
We won the contest and our spot was purchased by Sprite.
